International issues of the design and usage of websites for e-commerce: Hotel and airline examples

by: Terri R Lituchy, Roberta A Barra

Journal of Engineering and Technology Management, Vol. 25, No. 1-2. ( 2008), pp. 93-111.

View FullText article

DOI, ScienceDirect

Reviews [Write a review of this article]

There are no reviews of this article

Find related articles from these CiteULike users

votis

Find related articles with these CiteULike tags

data_mining, e_commerce

摘要

Technology has globalized businesses. International business is difficult due to differences in languages and cultures. In terms of technology, in some countries, it is difficult to get data; while in others, data is input in different ways. This paper examines how international differences affect website design, implementation and usage. We analyze websites of airlines and hotels. While some websites take into consideration language and culture differences, we find significant room for improvement in both industries. We found support for localization strategy in marketing, communication and transactions. Theoretical and practical implications, including language translators, currency converters and pull-down fields, are discussed.

@article{citeulike:2948577, abstract = {Technology has globalized businesses. International business is difficult due to differences in languages and cultures. In terms of technology, in some countries, it is difficult to get data; while in others, data is input in different ways. This paper examines how international differences affect website design, implementation and usage. We analyze websites of airlines and hotels. While some websites take into consideration language and culture differences, we find significant room for improvement in both industries. We found support for localization strategy in marketing, communication and transactions. Theoretical and practical implications, including language translators, currency converters and pull-down fields, are discussed.}, author = {Lituchy, Terri R. and Barra, Roberta A. }, booktitle = {Research on Management of Technology and Innovation in a Global Context}, citeulike-article-id = {2948577}, doi = {http://dx.doi.org/10.1016/j.jengtecman.2008.01.004}, journal = {Journal of Engineering and Technology Management}, keywords = {data\_mining, e\_commerce}, month = {}, number = {1-2}, pages = {93--111}, posted-at = {2008-07-01 16:07:56}, priority = {2}, title = {International issues of the design and usage of websites for e-commerce: Hotel and airline examples}, url = {http://dx.doi.org/10.1016/j.jengtecman.2008.01.004}, volume = {25}, year = {2008} }

RIS record

TY - JOUR ID - citeulike:2948577 L3 - citeulike-article-id:2948577 TI - International issues of the design and usage of websites for e-commerce: Hotel and airline examples T2 - Research on Management of Technology and Innovation in a Global Context JF - Journal of Engineering and Technology Management VL - 25 IS - 1-2 SP - 93 EP - 111 N2 - Technology has globalized businesses. International business is difficult due to differences in languages and cultures. In terms of technology, in some countries, it is difficult to get data; while in others, data is input in different ways. This paper examines how international differences affect website design, implementation and usage. We analyze websites of airlines and hotels. While some websites take into consideration language and culture differences, we find significant room for improvement in both industries. We found support for localization strategy in marketing, communication and transactions. Theoretical and practical implications, including language translators, currency converters and pull-down fields, are discussed. KW - data_mining KW - e_commerce AU - Lituchy, Terri AU - Barra, Roberta PY - 2008/0// UR - http://dx.doi.org/10.1016/j.jengtecman.2008.01.004 ER -

RIS BibTeX