Reasoning or reacting to others? How consumers use the rationality of other consumers

@article{citeulike:252077, abstract = {Consumers adapt their behavior to the structure of the information available in the environment where they form expectations. One factor in people's environments is other people. "Others" are a significant source of information and means of orientating oneself. In conditions such as uncertainty, insecurity, anxiety but also euphoria, it is "the others" who provide market participants with coordinates. The purpose of this paper is to pass forward an approach that relates to consumers' other-directedness and to demonstrate in what ways consumers use the rationality of other consumers.}, author = {Pelzmann, Linda and Hudnik, Urska and Miklautz, Michaela }, citeulike-article-id = {252077}, doi = {10.1016/j.brainresbull.2005.06.007}, journal = {Brain Research Bulletin}, keywords = {consumer-behavior, market, rationality, reasoning}, posted-at = {2005-07-12 12:43:00}, priority = {3}, title = {Reasoning or reacting to others? How consumers use the rationality of other consumers}, url = {http://dx.doi.org/10.1016/j.brainresbull.2005.06.007}, volume = {In Press, Uncorrected Proof} }

TY - JOUR ID - citeulike:252077 L3 - citeulike-article-id:252077 TI - Reasoning or reacting to others? How consumers use the rationality of other consumers JF - Brain Research Bulletin VL - In Press, Uncorrected Proof N2 - Consumers adapt their behavior to the structure of the information available in the environment where they form expectations. One factor in people's environments is other people. "Others" are a significant source of information and means of orientating oneself. In conditions such as uncertainty, insecurity, anxiety but also euphoria, it is "the others" who provide market participants with coordinates. The purpose of this paper is to pass forward an approach that relates to consumers' other-directedness and to demonstrate in what ways consumers use the rationality of other consumers. KW - consumer-behavior KW - market KW - rationality KW - reasoning AU - Pelzmann, Linda AU - Hudnik, Urska AU - Miklautz, Michaela UR - http://dx.doi.org/10.1016/j.brainresbull.2005.06.007 ER -